| RCG will develop a plan to evaluate your current marketing efforts and determine the most effective use of your marketing dollars. |
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Executive Summary
- A brief description of the total marketing plan. |
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Industry Analysis |
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SWOT Analysis - Analysis of your company’s Strengths, Weaknesses, Opportunities, and Threats as it relates to your industry. |
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5 Forces - Discover your company’s 5 Forces; Degree of Rivalry, Supplier Power, Threat of Substitutes, Buyer Power, and Barrier to Entry. |
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Products and Corresponding Target Markets - Make sure you are targeting the right audience and markets for your products. |
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Marketing Strategy |
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Product Positioning |
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General Strategies - Includes Inbound Marketing Strategies & Website Analysis |
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Marketing Mix |
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Measurements - Determine Key Point Indicators to measure the effectiveness of your marketing efforts, such as website traffic, click through rates, conversion rates, number of leads, and number of sales. |
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Forecasts and Financial Analysis - Receive a financial analysis and forecast to determine your breakeven point, help you plan for growth, or determine the feasibility of entering a new market. |
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Implementation - RCG will help you implement the strategies you choose. |
